Accountancy for Ambitious founders

Hands-on, proactive financial leadership.

for founder-led, scaling businesses without the cost of an in-house team

Most accountants simply keep you compliant. They look back and tell you what’s happened, filing returns, sending invoices, confirming the numbers are correct, before waiting for the next deadline. And of course that’s necessary, but it’s not the same as being given proactive advice. 

 

We do things differently.

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proactive advice

Fast Communication

Long term partner

Built for growth

Is this you?

You might be the right fit to work together if:

  • You’re a founder-led business that’s growing.
  • You’re tired of only hearing from your accountant when a deadline is approaching.
  • You want context, so that you can understand your numbers, rather than simply receiving
  • You value proactive advice and straightforward communication.
  • You’re looking for a long-term financial partner, not just someone to file your accounts.

If that sounds familiar, we’d love to help.

"Claudia Sheena FCA is top of her game and makes running my business a breeze."

Michael De Jhong

We review your numbers while there's still time to act on them

Every client gets a check-in at month 9 – not after month 12 – to go through the year’s figures so far and plan what to do in the final quarter to save on tax. Depending on your package, that’s backed up with/by monthly reviews throughout the year. None of our clients, on any package, are left until year-end to find out what their options could have been.

We answer before you have to chase

Our average response time is within 24 hours, often we’ll get back to you on the same day. You’ll never be left wondering whether we’ve seen your email.

We put you first, even if it costs us

“Claudia is incredibly patient, approachable and responsive. Nothing is ever too much trouble, and no question ever feels silly. She’s always quick to respond and I never have to chase.
She’s diligent, knowledgeable and genuinely puts the needs of my business first. I completely trust her advice and know that everything will be dealt with properly and on time. I always feel like I’m in very safe hands.“

Barbara Bajkowski, Gold Design & Comms

From invoices to insight

“Initially, with my previous accountant, it was really difficult to get attention and time as a small company. The biggest issue for me was not having those regular check-ups – it just felt like being sent invoices.
Since working with Claudia, it’s been a complete step change. We track revenue month on month, understand exactly where it’s coming from, and make sure we’re maintaining profitability while we scale. Having that visibility as a founder gives me the chance to really understand what’s going on without spending too much time on it – and finances are definitely not my forte.”
Founder, OnSocial (paid media & creative agency)

Systems built to catch problems before they happen

One client came to us after repeatedly missing VAT payments. We set her up on Direct Debit – and didn’t stop there. Without being asked, we added email reminders for personal tax, corporation tax, and payment by Direct Debit for PAYE and VAT too. That client hasn’t missed a payment since.

Compare that to another business owner elsewhere, given the wrong date for a corporation tax payment – then told, with no warning, that it was due the very next day. That’s the kind of surprise our clients never have to worry about.

Trusted enough to teach it

When flexible-working platform Flexible Working People wanted to give their community of freelancers and business owners real value on accounting, they didn’t just invite any accountant – they invited us. We had already been working with the platform’s founder for several years on everything from bookkeeping to forecasting, and were asked to run a live session for the group, fielding real questions from business owners at every stage, from just starting out to established limited companies.

Over 25 years of technical expertise.

A decade of running our own practice

Our practice is led by Claudia Sheena FCA who has spent more than 25 years helping businesses navigate tax, finance and growth. Having built her practice over the last decade, she understands first-hand the challenges of running a business because she has experienced them herself.

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